Exclusive Licensing


Our mission is to empower our partners to successfully deliver the most unique, effective and exciting training method: Kettlebell Kickboxing. We want our partners to give their clients the gift of real, lasting results! There is nothing more rewarding than spearheading a health & wellness community by successfully doing what you LOVE.

Dasha Libin Anderson, MS, NASM-PES, MKC, NASE, M-KBIA developed and founded the Kettlebell Kickboxing method upon solid principals of exercise science and a decade of research on real subjects. All Kettlebell Kickboxing™ clients are carefully guided through varied, creative trademark exercises in themed classes, where they are given the personal attention needed to achieve maximum results—just take a look at our before & afters!


The Kettlebell Kickboxing fitness method and training structure can be easily placed within a pre-existing gym or studio to create an audience of happily addicted and committed “Kettlebell Kickboxers.”


In 1992, Anderson’s Martial Arts Academy (AMAA) opened its doors to the NYC public. In 2009, AMAA introduced a Kettlebell Kickboxing fitness class to its Tribeca facility. Since then, the Kettlebell Kickboxing™ group classes have been deemed the MOST POPULAR Women’s Class in New York City by publications like SELF and Shape magazines. Currently, our flagship location Kettlebell Kickboxing™ classes are booked solid 3 months in advance. Our clients, many of whom buy monthly memberships, call themselves “Kettlebell Kickboxers.” The 11,000 women who have walked through our facility doors consider Kettlebell Kickboxing to be more than a method: they consider it a lifestyle.

It is our experience that every satisfied customer brings three more clients through our doors! Kettlebell Kickboxing is a welcoming and fun system; friends, co-workers, family members and couples love to work out together. Dedicated students will also bring visiting family and friends to try this unique method at your facility—trust us!


Kettlebell Kickboxing™ is a truly authentic brand concept. In addition to our members, fitness editors, trendsetters, and celebrities have made the method a household name. Featured in SELF, Shape, Fitness, Blackbelt Mag, NY1, CBS, NBC, Bravo’s “Million Dollar Listing,” Vanity Fair, Cosmopolitan and countless other media outlets, Kettlebell Kickboxing™ has earned its trademarked reputation as “NYC’s Hottest Female Fitness Method.” With the success of the Kettlebell Kickboxing DVD programs—the Scorcher Series 4 disc set and Body Series 11 disc set—the method has made its way into homes across the world, establishing a real and lasting global presence.


We’ve capitalized on this exposure through our social media campaigns and our strategic marketing alliances and promotions. Just last year at Nike Blast Sweden, Dasha and her team taught a sold out class to 500 international Kettlebell Kickboxers!


We can help you find the right location and develop a schedule that works for your market. We teach our partners how to mimic our module, teach the method, stay current, uphold the highest standards of training and education, hire and present the best trainers, and run a successful, results-driven, community-backed business. Current music, cutting-edge research and new products are all available to KB instructors and partners. Our sales products are always available as a bonus revenue source at wholesale rates, including our DVDs, nutritional supplements, custom menus, merchandise and more! Partnerships with celebrities and corporate memberships are presented to our franchisers whenever possible.


Once you become a licensed Kettlebell Kickboxing facility, you and your staff will reap all the benefits of our brand, including all of our marketing materials and promotional content. We can help you design an independent website or add a webpage to your current gym site, and we’ll list you on the Kettlebell Kickboxing master site. We’ll also help you establish a social media presence, including a fully-designed group page on Facebook. We’ll even help you establish relationships with local businesses, like having your instructors become brand ambassadors with Lululemon and other fitness powerhouses.



Training instructors is simple. You only need a handful of instructors to get started, and getting certified is easy. Dasha does a two-day certification and presents all graduates with a 9 hour instructional DVD for anytime review, as well as a KB teacher’s book complete with the background science and curriculum. Through personal training with Dasha, all of your instructors will attain their KBIA-1 credentials, and your program director will boast the Master Level M-KBIA credentials. Those who get certified to teach the method are automatically accredited by NASM, NSCA, ACE and the AFAA for their continuing education program CEU’s.

Dasha and her team will hold yearly seminars at your facility to make sure your team stays current and on top of its game. Dasha also sends instructors monthly updates. Additionally, a Master-Level KBIA instructor is available 24/7 to answer any questions. An additional bonus: we’ll use your studio for local and national press as well as your instructors for promotional materials and DVDs!


  • Options. You can franchise as an all-female method, a co-ed method, or a mixture of both styles!


  • Corporate Relationships. Our partners are your partners, including companies and equipment distributors like Power Systems. We get you the wholesale rates you need to stock your gym full of kettlebells, refrigerators, furniture, and other necessary equipment.


  • Minimal Overhead & Expenses. With the convenience of our digital program, we make it easy to take care of member billing, sign-ups, sign-ins, and your student database with minimal staff. Dasha and her team can also help you work out your class schedule and program design.


Kettlebell Kickboxing™ is a ‘system’ and all who get certified to teach the unique method are automatically accredited by NASM, NSCA, ACE and the AFAA for their continuing education program CEU’s. Yearly updated seminars are held by Dasha and her team at your facility for your staff, making sure your team stays current and on top of their game! We use your studio for local and national press, and your instructors for promotional materials and DVDs! Plus all of your instructors will have the KBIA credential, and your program director will boast the Master Level M-KBIA credentials. All acquired through training personally with KB creator Dasha Libin.



Since 2012, niche fitness classes, boutique gyms, and group workout methods have tripled, continuing to grow worldwide. This year, the fitness industry has topped an all time $19 billion high, and research shows that people are more likely to go to the gym and reflect on their health during a down economy. Kettlebell Kickboxing™ has seen a significant rise just from 2010 to 2013. During our annual January 48 Hour Fitness Special, our numbers skyrocketed from 3,000 buys to 5,000 buys in just 3 years!

Contact Dasha for more information about exclusive licensing.
Chances are, we have the market research ready for your area!